Helvetica Forever
Lars Mueller Publishers
The History of a Type
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.

"Who would have thought that the development of the world's favorite typeface would provide such a riveting read but it does." Robin Benson
"The book reveals the creation of the face with an amazing amount of fascinating detail, fortunately not just with words but plenty of period graphics and sample type settings"
H.G.A.G.
30,00E, Pages:160,
www.lars-mueller-publishers.com