Letragraphica was the avant-garde label from Letraset, started in 1971. As you can see, each type is accompanied by a picture and the result goes from ridiculous to boring, through strange. But anyway, a big piece of work for a catalogue, designed by the french in-house graphic design dept., hardback, 125 pictures by 4 photographers, 260 pages, and only for a one-country market. You dont see such kind of promotional expense these days.